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Client: Initi8 Recruitment is a London based agency specialising in IT jobs.

Brief: Improve social media engagement and search engine optimisation for candidates.


  • Developed audience ‘personas’ based on candidate survey
  • Assessed competitor digital activities
  • Analysed Initi8 Recruitment’s digital data
  • Set up Facebook, Twitter & Linkedin profiles
  • Created a calendar of targeted posts and recommended those to ‘follow’
  • Trained staff on social media content management and analytical systems
  • Re-wrote all website copy

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07482 222 027