Client: Initi8 Recruitment is a London based agency specialising in IT jobs.

Brief: Improve social media engagement and search engine optimisation for candidates.

Deliverables:

• Developed audience ‘personas’ based on candidate survey
• Assessed competitor digital activities
• Analysed Initi8 Recruitment’s digital data
• Set up Facebook, Twitter & Linkedin profiles
• Created a calendar of targeted posts and recommended those to ‘follow’
• Trained staff on social media content management and analytical systems
• Re-wrote all website copy