Client: Initi8 Recruitment is a London based agency specialising in IT jobs.
Brief: Improve social media engagement and search engine optimisation for candidates.
- Developed audience ‘personas’ based on candidate survey
- Assessed competitor digital activities
- Analysed Initi8 Recruitment’s digital data
- Set up Facebook, Twitter & Linkedin profiles
- Created a calendar of targeted posts and recommended those to ‘follow’
- Trained staff on social media content management and analytical systems
- Re-wrote all website copy